If children out the future, then the folks over Sharp Electronics Corporation have the right idea. Employees from the company, a solar panel manufacturer, visited a New Jersey elementary school to to teach a lesson on climate change and renewable energy to a class of fifth graders.

Sharp began its Solar Academy program in the United States in October, teaching children about renewable energy.

Stewart Mitchell, the chief strategy officer for Sharp who began the program, believes that marketing to children just makes sense.

“The big picture is, you really want to try to tie your focus on social responsibility as a company into your business model,” Mitchell said. “The more that students learn about climate change, and the more they learn about the importance of renewable energy — it ties back to feeding into our business model of being in the solar business.”